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Are you trying to understand PPC, specifically Google Ads? If so, you’ve come to the correct place. Don’t ignore this measure; there’s more to it than meets the eye.

To advance in your mastery, you must have a firm comprehension of the Google Ads Quality Score. The cost and effectiveness of your sponsored search advertising are significantly impacted by this figure. This score will affect the effectiveness of your advertising and the cost per click.

What Is a “Quality Score” in Google Ads Mean?

Google AdWords keeps track of Quality Number, which rates the effectiveness of your ad on a scale of 1 to 10 and awards it a score. Each term in your account will be given a quality score, which will change over time depending on a number of factors.

The score will be calculated each time a search that returns your ad is run, however bear in mind that it can take some time before you start seeing any improvements in your account. When a campaign is created, the default score is 7, however it’s very conceivable that this will vary over time. So, don’t let this number initially fool you.

Google advises that you bear in mind the following: 

1. The more relevant your ads and landing pages are to the user, the more likely it is that you will obtain higher quality scores for your campaigns.

2. Quality score is an indication of your overall success in ad auctions rather than something that is used at auction time to determine ad rank.

Because both Quality Score and Ad Rank seem to be methods for Google to assess your advertisements, many people wrongly think they may be used interchangeably. Advertisers may improve their efforts and learn how to change their efforts to achieve the greatest results with the help of Quality Score. In contrast, Google uses Ad Rank to determine where your ad will appear in SERPs by taking into account more detailed campaign data.

Why Does Google Use It?

In order to ensure that the ads are interesting to customers so they click through, Google depends on advertising revenue (approximately 70% of their revenue comes from it). As a result, they employ the Quality Score to show users more relevant ads whenever a search is made.

Google would lose money by squandering space that could be utilized for more significant adverts, but it would also suffer the long-term risk of losing its user base.

Although many advertisers would see the Quality Score measure as a hurdle to clear, it really exists to help with producing the high-quality leads that Google Ads are intended to produce. If advertisers pick the best keywords and combine them with compelling ad copy, they will get significant wins and lower CPCs.

What influences the Ad Quality Score?

There is no doubt that Google has a wealth of data on how people interact with their search results. Google has created a method to determine how relevant each phrase, landing page, and advertisement should be in connection to every search that occurs using this data and machine learning algorithms.

Instead of asking their staff to evaluate keyword relevancy, they utilize their algorithms to track what consumers interact with and provide Quality Scores.

The possibility that Google will display and rank your advertising is increased by a high quality score. If they obtain high scores and are more relevant to search intent than advertisements with higher bids, even ads with lower bids can perform better than their major competitors. The major players don’t always win out!

Naturally, it makes sense to raise those low ad quality scores, but try not to become too engrossed in it lest you overlook what’s really important—building relationships with new potential clients.

Are you currently experiencing issues with your Google Ads and paid search efforts? At  , our PPC experts can help you improve your advertising. To speak with a member of our staff and learn more about Google Ads or any of our other services, get in touch with us right away.

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